Mattress Retail Training Company

The Mattress Retail Training Company, which publishes How to Win the Battle for Mattress Sales, the Bed Seller's Manual, provides a variety of information, tutorials, and training for the mattress and furniture retailer. In addition to the book, following is a list of some of the services we provide to retailers, small and large.

1. Hands-on, in-house training at the retailer's place of business. These training sessions can cover any subject that the store owner wishes. Training sessions can range, at the store owner's option, from 4 hour (half-day) to one week. David Benbow, the book author, will personally oversee all the training sessions.

2. Store management and operation consultation, also with David Benbow.  Dave will visit your store and offer critical evaluations of all phases of your operation.


Coming soon to this website;

Mattress Retail Training will soon offer, available on this web-site, formatted, detailed courses, in either print, audio, or video. These courses can be ordered and downloaded directly to your e-mail. Stay tuned to this web-site for more information. To subscribe to our e-mail newsletter, please e-mail Dave:


Dave is the author of the book How to Win the Battle for Mattress Sales, the Bed Seller's Manual. Dave is a veteran of 23 years in the mattress and bedding business, as Retail Sales Associate, Store Manager, Sales Trainer, and fifteen years as a Store Owner. Dave also worked on the sales floor while performing his managerial functions. Dave's bedding experience has been acquired in six different American metropolitan areas, including the Los Angeles, CA area, Dallas/Fort Worth and Houston.